The Four Fs

What are they?

The 'Four Fs' are the holy grail of designing a magazine. They are the rules to live by for any editor. I can therefore apply them to my work when creating my film review. Each one is vital to create the most aesthetical pleasing and interesting text. 

Frame

The frame is the standard for outer page margins and gutters. Some magazine chooses to use this for the house style, and keep it them consistent from issue to issue. The can however vary, using different sizing and width.

Thus, for my review I can make sure that all the margins are aligned, and could maybe link my review and poster together through use of colours or images. 

Format

This means the design choices that are seen every issue and make a magazine's overall look. This means that there is a certain house style for each magazine and the key areas include;  the logo, cover lines, size of the magazine and department headers.

Therefore, I can use this when designing my poster. Granted what I put on it will be different, but I still have to follow the conventions of film posters to make it look pleasing to the audience.

Function

This is what the magazine is trying to achieve - essentially the message that it is aiming to spread.

Consequently, I can use this for both my poster and review to convey the message of a horror film.

Formula

This is what is inside the magazine, and is technically described as the magazines editorial content. This includes; its feature type and length, departments in the front and back of the magazine, photographic style, and illustrations.

Thus, for my poster and magazine, it needs to hint at what the sub-genre is going to be, and show that it might evoke some kind of fear - this can either be done by the tag line or the images that I use on the poster, and then what I say in the review.